Essential Care

Recently we re-launched our industry leading Organic Mascara to ensure a really long lasting effect. As well as some nice feedback (thank you!), its launch has also generated lots of interesting questions about mascara use and mascara ingredients; in particular about volumising and lengthening.

In recent years, mineral make-up has exploded onto the commercial cosmetic scene and it is probably fair to say that mineral make-up contributed heavily to the trend away from the more traditional synthetic chemical and dye-laden cosmetics towards those which promised to be more natural and kind to both skin and the environment. This and an increasing awareness of ethical standards in beauty have conspired to give organic and earth-kind brands the chance to shine in the chemical-heavy beauty industry for the first time ever.

We were lucky enough to interview Katie Franks as part of our Fairtrade fortnight programme of events and activities.  Katie is a Commercial Development Officer for the Fairtrade foundation and she talks us through who the Fairtrade foundation are, their aims, the challenges of working to Fairtrade standards and what is coming up in the future.  A sample of the questions are below, to read the whole interview view our Katie Franks Interview PDF.

We (and most specifically Margaret / Mum) have always taken a huge interest in the provenance of our ingredients. Margaret works closely with our suppliers on each new batch of oils, butters and extracts we buy, ensuring the therapeutic properties are as good as they can be. For that reason we came to know a lot about our growers and understand their needs, including those in the developing world.  In this article we discuss those needs and our commitment to meeting them, as well as what it means to be Fairtrade certified.