We’re delighted to launch a fresh new look for our award-winning Mum and Baby products. After extensive consultation with lots of mums we have kept the much- loved lilac shades, but created a more luxurious feel for the Mum range and a more ‘baby’ design for the organic skin care aimed at little ones. Much of the range is now packaged in 100% recycled UK-made bottles and jars (which used to be milk bottles in fact!). We hope you like it! The face in the pictures is a real Essential Care baby - Claudia - granddaughter to Margaret, Essential Care’s founder.

It’s true to say that Claudia has been brought up on Essential Care - We believe that choosing a toxin-free start from conception onward through both food and skin care is so important. Organic skin care is also increasingly recommended by midwives. Until the age of 4, a baby’s skin is 5 times thinner and more delicate than an adult’s, so needs extra special attention. With the finest organic plant oils and no artificial additives, Essential Care for Baby gently protects and cares for baby’s skin and maintains its vital acid mantle while it adjusts to the new environment outside the womb. The range is suitable even for baby Eczema and senstive new born skins!

One particular mid-wife led organisation, TIPS, that tests pregnancy and baby products, awarded Essential Care its ‘best organic’ accolade in five product categories; baby shampoo, baby wash, nappy salve, breast treatment and belly butter.

If you'd like to read more about our natural baby skin care and ingredients philosophy, please click here to read our special edition booklet, The Bottom Line.